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Leading Shopify Agency

Trusted Ecommerce and Shopify Agency.

We're a leading Shopify & Shopify Plus agency who design, develop strategic & grow ecommerce businesses.

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Billionaire Boys Club

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Gray Nicolls Cricket

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CleanCo

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RNLI

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Cambridge Satchel

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Candy Kittens

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Gilbert Rugby

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Bio&Me

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111Skin

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Charle is an award-winning Shopify agency & ecommerce team delivering Shopify services to brands.

150+ Shopify sites launched 100+ Years of e-commerce experience £300m+ through Charle stores

Charle is an award-winning Shopify agency & ecommerce expert who partners with ambitious brands across the globe to design, develop & grow Shopify & Shopify Plus websites.

Our Services

Trusted by world-class ecommerce businesses.

We support brands through transformative ecommerce strategies.

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Cambridge Satchel

Ecommerce design & development

Billionaire Boys Club Case Study
Cambridge
Billionaire Boys Club

Ecommerce design & development

111SKIN
111SKIN
111SKIN

Ecommerce design & development

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Ecommerce design & development

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Candy Kittens Product
Candy Kittens

Ecommerce growth retainer

Case Furniture
Case Furniture
Case Furniture

Ecommerce design & development

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Our Services

Design & Development

Shopify Agency

We partner with brands to design, develop, launch & grow ecommerce stores to amplify growth.

We are an accredited Shopify Agency that partners with brands to launch Shopify & Shopify Plus stores. Combining creative and engaging design with leading Shopify development & technical expertise, we design and build bespoke Shopify stores alongside your brand strategy. Alternatively, we support merchants in choosing pre-built Shopify themes and provide customisation services.

Our foundations are based on growth-focused Shopify web design creativity alongside our wealth of experience in delivering cutting-edge technology. Our in-house developers build world-class e-commerce solutions, our work has won multiple awards. We support brands, in a wide range of sectors & industries all around the world, to strategically launch custom Shopify & Shopify Plus stores with outstanding communication, care, skill & of course our people-first values. We pride our approach to delivery that's on budget and on time.

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Shopify Monthly Support Agency

Your Shopify Agency for support & growth every month.

Not only do we launch Shopify & Shopify Plus themes, features, apps & integrations, but we also support merchants & clients to provide help, support, insights & growth via our memberships. The role of our memberships is a balance between support packages and Shopify conversion rate improvement services. We craft on-site digital marketing strategies, providing access to our entire team of Shopify agency specialists every month. Our membership supports world-leading brands with Shopify website designers, development, knowledge and consultation. We are an experienced Shopify agency you can trust, who values not only the services we deliver but also the experience we provide to our customers.

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Shopify Developers

We develop Shopify stores & apps with the very best technology & skill.

Custom Themes Headless Builds Shopify Apps Shopify Hydrogen

Our approach, ability and efforts to build code with the highest quality are equal to our thorough understanding of Shopify. We build using the latest code frameworks, and tools and use our platform insights to create stores in the most efficient way. As experts in HTML, CSS, Javascript, Liquid & more, we're a Shopify agency with technical experience. Optimized for speed, technical SEO and compliance, we are experienced in building themes and functionality from scratch, alternatively leveraging existing templates.

We build stores that leverage Shopify's native content management system, Online Store 2.0 to allow marketing and brand teams to update and change content easily. Our team has a wealth of expertise in integrating trusted Shopify app partners and complex integrations for scaling ecommerce business needs. Our Shopify development team adopt vigorous quality assurance processes to ensure the highest quality Shopify web design services.

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Shopify Web Design

We design Shopify stores to engage & convert customers.

Our dedicated UX creative web designers, craft unique ideas that push the boundaries of online experiences and allow your store to compete in fast-moving markets. Following our competitor, retailers and data discovery audit, we produce wireframes to ensure page layouts maximize onsite engagement prior to progressing into the high-fidelity design creation. We leverage our skills to embody the style of your branding, logo, graphics, assets & image whilst also considering the user flow and steps to purchase. Our strategy involves optimising the buying experience for your customers including reduced clicks to checkout, upsells and product discovery alongside attention to detail & quality.

Our dedicated Shopify UI UX web design team works closely with brands to design, beautiful, commercially driven and on-brand user experiences that leverage the benefits of the Shopify platform.

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Charle Agency - Shopify Agency

Looking to expand your Shopify store internationally?

We've supported many brands with international ecommerce strategies, to ensure you can deliver a local and tailored experience for customers wherever in the world they are shopping from. We have a wealth of experience in both multi-store and single-store international architecture leaving you in control of pricing, currency, geolocation and unique content per territory or region. Launch to Europe, France, Malaysia, Singapore, Philippines, South Africa, Canada, USA, United Kingdom, Australia or another country around the world with the power and opportunity of Shopify and Shopify Plus.

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Shopify Migration Agency Services

Migrate to Shopify & Shopify Plus

We are experts in delivering seamless re-platforming and Shopify migration services for merchants looking to leave their existing platforms. We understand that re-platforming to another ecommerce platform can be daunting, but Charle's Shopify migration services offer expert support; ensuring an easy and swift process from start to finish. From data architectural analysis to exporting & importing, we re-platform stores to ensure store content, customer & order data remain untouched. We have a breadth of experience in helping merchants migrate to Shopify from Magento, WooCommerce, BigCommerce, Salesforce and others.

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Shopify Agency

Looking for a Shopify Plus Agency?

What are the benefits of Shopify Plus?

Upgrade or migrate to the technology Shopify Plus has to offer with Charle, a leading Shopify Plus agency. We are Shopify experts accredited, with a proven track-record of delivering growth to ambitious ecommerce businesses globally.

Charle has a Shopify Plus level accreditation and a close working partnership with Shopify directly that demonstrates our wealth of experience supporting and growing Shopify Plus brands. Working closely with Shopify and Shopify Plus allows us to deliver forward-thinking expert services to our merchants that account for the ongoing development of Shopify as a platform. Whether you are upgrading to Shopify Plus or migrating from an alternative platform, our expertise consults merchants to leverage it's full potential.

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Conversion Rate Optimisation

Ecommerce Agency

Ready to grow your ecommerce store?

Email Marketing Ecommerce SEO Conversion Rate Optimisation

We support ecommerce merchants to grow by improving on-site experiences with our commercially driven CRO strategies. Our CRO Agency services provide an expert ecommerce team to Shopify and Shopify Plus store owners to help them sustainably grow and hit their conversion rate targets. Our CRO strategies start from site-wide customer experience audits to allow us to craft UI / UX design tests, improvement in functionality onsite and long-term strategic consultancy all tested with vigorous split A/B campaigns. We deliver CRO through our membership service which are not only CRO-centric but also considers other key growth metrics including average order value, lifetime value and on-site engagement.

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Shopify Agency Partner

Data-driven strategies for Shopify & Shopify Plus.

Conversion Rate Optimisation Email & SMS Marketing Ecommerce SEO

We use logical strategic thinking with ecommerce experience to develop data-centric and focused campaigns for our brands. We review a range of competitors to build a specific breadth of knowledge and shape our content strategy and proposed on-site experience around traffic observed from web analytics, heat mapping and visitor recordings. Data points we consider include; engagement of visitors, product performance & purchase data. We also explore the acquisition of your audience & customers such as Google Search, Facebook, Meta, email marketing & wider social media marketing. We use industry benchmarks within your space to understand your performance to optimize KPIs for success such as rate of conversions & average order value. We also suggest qualitative customer feedback campaigns to gain first reviews of your customer's experience. We aim to maximize ROI & revenue compared with spending on PPC ads / online advertising alongside your team.

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Shopify Store Audits

UI / UX, Technical & Marketing Audits

Our UX and technical ecommerce store audits identify key opportunities across your store from both a customer experience review and technical improvements. Our UX and UI audits explore friction points and drop-offs within your user journey. We'll leverage our own opinions and expertise alongside analytics, heat mapping and funnel analysis. Our technical audits explore the performance and best practices of your store, with a view and aim to improve key elements such as accessibility, core web vitals and load speed. Our team also offer audit services for SEO, Email and SMS services to help you identify key growth areas for your business.

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SEO

Shopify SEO Agency

Maximize Organic Search with SEO

Our dedicated Shopify SEO team has a wealth of platform specific experience that manage the impact nuiance of Shopify & Shopify Plus within a fast-moving SEO strategy. Our specialist Shopify SEO approach adopts a holistic and data-led strategy with well-informed expertise at the core. We combine the impact of content marketing, technical optimisation and digital PR to deliver commercially driven results. Our strategies discover existing competition using the best technology & apps within the SEO industry to formulate targeting SEO campaigns. Our goals include ensuring your brand has a continued growing presence on major search engines whilst continually finding new opportunities and keeping user experience at the centre of our strategy.

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Email & SMS Marketing

Email Marketing Agency

Keep customers coming back with email, sms & retention marketing.

Our retention-focused content marketing service focuses on strategic and targeted email marketing to communicate with the right customers at the right time. Our strategies leverage email marketing at their core to engage more customers from their first interaction with your store. We'll segment customers into tailored groups to send them exactly the right type of communication & information unique to their buying journey powered by intelligent marketing automation email flows. We supplement our email marketing strategies with SMS communication both campaigns and automated flows alongside integration to your wider business with other triggers such as subscription, if applicable, reviews & loyalty.

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Why choose Shopify?

Why migrate & grow with Shopify?

Shopify vs Magento Shopify vs Woocommerce Shopify vs BigCommerce Shopify vs Salesforce

We've migrated D2C brands to Shopify & Shopify Plus to yield the commercial benefits that the platform has to offer. Shopify is the most scalable and powerful ecommerce platform in the world and is trusted by hundreds of world-leading brands. Boasting the lowest total cost of ownership, Shopify comes equipped with a series of features that allow brands to seamlessly manage and scale their business including web hosting, domain management, order and inventory management, internationalisation & currency management and much more.

Shopify also gives brands access to thousands of apps built by approved partners that allow stores to extend the functionality of the Shopify platform. Shopify allows you to integrate online marketing channels with ease, a reason many businesses choose to migrate from Magento. The essence of commercial value and the complexities taken care of is among the main reasons we see brands migrating to Shopify and Shopify Plus.

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People

Creative, Technical & Strategic

People-first
agency

People-first & creative excellence, taking ecommerce businesses through transformative digital growth.

Our Story

Partners

We only work with the Shopify platform, and the very best supporting partners.

Given the app store boasts thousands of apps to choose from it can be a challenge to identify the very best partners for your business. We've partnered with world-leading technology including Shopify Plus Partners & apps, to combine the power of Shopify and vital Shopify features to scale and grow the most efficient ecommerce stores. Bring together the very best platforms with an agency that's integrated the best. We help brands choose the best partners but also provide custom web design integrations to maximize brand consistency to leverage our Shopify expertise for your store.

Leveraging the very best technical partners and Shopify App providers is vital to delivering your customers the very best on-site experience. We've partnered with world-leading technology providers to support our merchants in choosing best-in-class for their businesses. From loyalty & reviews to ERPs and back-end integrations - our experience will help you make the very best decisions online.

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Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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The Ecommerce Podcast

CharleChats Podcast

CharleChats is a monthly ecommerce podcast that welcomes ecommerce brand leaders for very real, open and honest conversations.

Explore All Episodes
Anne Louise Boutique Podcast Episode
Anne-Louise | ALB, Founder

Episode 14 - December 2024

Zach Rego Triple Whale Podcast Episode
Zach Rego | Triple Whale, Chief Revenue Officer

Episode 13 - November 2024

AKT Podcast Episode
Ed & Andy | AKT London, Founders

Episode 12 - August 2024

Aesop Podcast Episode
Gianfranco | EX-Aesop, Disney & BMW

Episode 11 - July 2024

Gilberts Rugby Podcast Episode
Lex | Gilberts Rugby, Director of Marketing

Episode 10 - June 2024

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