55+ Facebook Statistics You Need to Know in 2026

Facebook Revenue and Financial Statistics

Meta's financial figures demonstrate the enduring commercial power of Facebook and its family of apps. The company has achieved consistent double-digit growth, with ad revenue from millions of businesses and companies driving record results.

1. Meta generated total revenue of $164.5 billion in 2024, a 21.9% increase year-over-year. This fact represents more than double the $70.7 billion the company reported just five years earlier in 2019. (Meta Investor Relations)
2. Meta's Q3 2025 revenue reached $51.2 billion, a 26% year-over-year increase. This marked the company's highest-ever quarterly revenue, continuing a streak of accelerating growth throughout 2025. (Meta Investor Relations)
3. Meta reported net profit of $62.3 billion in 2024, the highest in the company's history. Q4 2024 alone saw net income of $20.8 billion, up 49% from the previous year. (Business of Apps)
4. 97.5% of Meta's total revenue comes from advertising, generating $160.6 billion from ads alone in 2024. This makes Meta the second-largest digital advertising platform globally, behind only Google. (DemandSage)
5. North America and Europe account for 69.87% of Meta's total advertising revenue. Approximately 43.7% comes from the U.S. and North America alone, with every other country and region contributing the remainder. (DemandSage)
6. Meta is projected to generate approximately $192 billion in total revenue in 2025. Strong growth in Q1 ($42.3 billion), Q2 ($47.5 billion), and Q3 ($51.2 billion) supports this trajectory. (Business of Apps)
7. Ad impressions across Meta's family of apps increased 11% year-over-year in 2024, with the average price per ad rising 10%. Both volume and pricing growth contributed to Meta's record advertising revenue, reflecting changes in how businesses allocate their digital budgets. (Meta Investor Relations)
8. Meta invested between $60 and $65 billion in capital expenditure in 2025 to fund its AI infrastructure. This represents one of the largest single-year technology investments by any company, covering everything from data centers to AI research infrastructure. (Meta Investor Relations)

Facebook User Statistics

Facebook remains the world's most-used social media platform by a significant margin. Among all social networks, no other platform commands the same attention from social media users globally. Despite slowing growth in some mature markets, the platform's population of active users continues to expand.

1. Facebook has 3.07 billion monthly active users as of early 2025, making it the world's largest social media platform. No other social network comes close, with YouTube second at approximately 2.5 billion and WhatsApp (also owned by Meta) at around 2 billion. (DemandSage)
2. Facebook has 2.11 billion daily active users, meaning 68.7% of monthly users log in every day. This DAU-to-MAU ratio (DAUs as a percentage of MAUs) indicates strong habitual usage across the platform. (DemandSage)
3. Meta's family of apps reached 3.35 billion daily active people in December 2024, a 5% increase year-over-year. By December 2025, this figure grew to 3.58 billion, a 7% year-over-year increase. This family includes Facebook, Instagram, WhatsApp, and Messenger. (Meta Investor Relations)
4. Facebook is on track to reach 3.15 billion monthly active users by the end of 2026. Year-over-year growth has settled at approximately 2.6%, reflecting the platform's scale. (Backlinko)
5. India is the largest Facebook market with 383.5 million users, followed by the United States (196.9 million), Indonesia (122.3 million), and Brazil (111.65 million). Mexico rounds out the top five with 92.95 million users, with friends and connections spanning every major region. (DemandSage)
6. Africa experienced the highest regional growth rate at 6.5% in 2025, reaching 180 million monthly active users. By contrast, North America's growth has plateaued at approximately 0.3% year-over-year with 210 million MAUs. (DemandSage)
7. Facebook was downloaded more than 571 million times in 2024. Despite being over 20 years old, the app continues to attract new users globally. (Business of Apps)

Facebook Demographic Statistics

Understanding Facebook's demographic profile is essential for any brand considering the platform for marketing. The user base includes millennials, teens, and older adults, with more women using the platform in Western markets. These details vary significantly by region.

1. 56.3% of Facebook users globally are male and 43.7% are women. The gender gap is widest in regions such as the Middle East and North Africa (64% male) and South Asia (61% male). (DemandSage)
2. The largest age group on Facebook is 25-34, accounting for 31.1% of all users. This millennial-dominated demographic represents the platform's core audience of young professionals and working adults. (DemandSage)
3. Users aged 18-24 make up 22.7% of the platform's user base. While younger users and teens increasingly favor short-form video platforms like TikTok and Snapchat, Facebook retains a significant share. Pew Research Center data confirms Facebook remains widely used among this age group, with Reddit also gaining ground among others in this bracket. (DemandSage)
4. The 35-44 age group represents 16.3% of Facebook users. Combined with the 25-34 bracket, adults aged 25-44 make up nearly half of the entire platform. (DemandSage)
5. Users aged 55 and over have grown to 8.9% of the platform, continuing a three-year upward trend. Facebook has become the primary social platform for older demographics, with adoption continuing to rise as updates to the app make it more accessible for this group. (DemandSage)
6. 98.5% of Facebook users access the platform via mobile devices. Mobile-first design is no longer optional for brands targeting Facebook audiences. (Backlinko)
7. 81.8% of users access Facebook exclusively on mobile, while desktop-only usage has fallen to just 2.9%. The remaining 15.3% use both mobile and desktop. (Backlinko)

Facebook US Statistics

The United States represents one of Facebook's most mature and engaged markets globally. Research from multiple sources confirms that with high penetration rates and growing engagement, Facebook remains a key platform for US brands and marketers. These facts highlight the platform's significance for the domestic market.

1. The United States has 196.9 million Facebook users, making it the second-largest market behind India. This represents a significant portion of Facebook's global user base and demonstrates the platform's continued dominance in the US market. (DemandSage)
2. 34.4% of US internet users shop on Facebook Marketplace, making it the second most popular online marketplace behind eBay. This positions Facebook Marketplace as a critical ecommerce channel for American consumers. (Capital One Shopping)
3. In the US and Canada, the Facebook gender split is nearly even at 51% male and 49% female. This differs notably from the global trend, where males form the majority of users. (DemandSage)
4. North America generates approximately 43.7% of Meta's total advertising revenue despite having only about 7% of global users. This demonstrates the exceptional commercial value of the North American market to Meta's business, with the UK being another high-value region by comparison. (DemandSage)
5. North America's Facebook growth has plateaued at approximately 0.3% year-over-year with 210 million monthly active users. The market's maturity means growth is limited to new user acquisition and seasonal variations. (DemandSage)
6. One in four young adult daily active users in the US and Canada uses Facebook Marketplace. This high penetration among younger demographics shows Marketplace's growing importance as a commerce platform. (Capital One Shopping)
7. The average US Facebook user spends approximately 31 minutes per day on the platform. This consistent daily engagement demonstrates Facebook's position as a primary social media destination for American users. (DemandSage)

Facebook Advertising Statistics

Facebook remains the dominant platform for social media advertising, with analytics and benchmarks that set the standard for paid social campaigns. With sophisticated targeting, extensive reach, and increasingly AI-driven optimization, the platform continues to deliver strong results for advertisers across all interests and industries.

1. Facebook has 10 million active advertisers using its platform every month. Ads run across more than 190 countries, making it the most globally accessible advertising platform. (DemandSage)
2. 93% of social media marketers use Facebook for advertising, making it the most widely used platform for paid social. No other platform matches this adoption rate among marketing professionals, and for good reasons. (Sprout Social)
3. 28% of marketers identify Facebook as the platform delivering the highest return on investment. This places it ahead of Instagram (22%) and YouTube (12%) for perceived ROI. (SocialPilot)
4. The average cost-per-click across all industries on Facebook is $1.05 in 2025, a slight decrease from $1.11 the previous year. CPCs remain competitive compared to other paid channels. (WordStream)
5. Facebook ads achieve an average conversion rate of 8.95%, ranging from 3.95% to 11.34% across industries. This outperforms many other digital advertising channels, and Apple's iOS privacy changes have had less long-term impact on performance than initially feared. (WordStream)
6. The average cost-per-lead on Facebook is $23.10. Legal services see the highest CPL at $78.26, while real estate achieves the lowest at $12.43. (WordStream)
7. Video ads deliver 47% higher engagement than image-only ads on Facebook. Short-form video formats, particularly Reels, consistently outperform static creative, link posts, and photo-based ads in the feed. (SQ Magazine)
8. 82% of Facebook advertisers now use Meta Advantage+, with AI-powered bidding delivering 27% higher ROAS than manual bidding. Automated campaign management is becoming the default approach for promoting products and driving conversions. (SQ Magazine)

Facebook Engagement Statistics

Engagement patterns on Facebook have shifted significantly as the platform prioritizes different content types, from video and images to links and text-based posts. Understanding these trends helps brands create content that performs across the feed and captures attention.

1. Users spend an average of 33 minutes per day on Facebook across devices. This represents a substantial share of daily social media time and a significant opportunity for brands. (DemandSage)
2. The average engagement rate for Facebook business pages is 0.15% of followers. While this appears low, Facebook's scale means even modest engagement rates translate to significant reach. (Social Insider)
3. Facebook Reels receive 22% higher engagement than regular video posts, with an average engagement rate of 1.83%. For accounts with over 50,000 followers, Reels engagement rises to 2.18%. (Social Insider)
4. Facebook Reels generate over 140 billion daily views across Meta's apps. Reels is the fastest-growing content format on the platform and a clear priority for Meta's algorithm. (DemandSage)
5. Facebook Reels have reached 320 million daily viewers, growing at a double-digit rate for three consecutive years. The potential advertising audience on Facebook Reels is approximately 616.8 million. (DemandSage)
6. 85% of Facebook users watch videos without sound, making on-screen captions and text overlays essential. Videos with captions see 15% higher completion rates than those without, as users scroll past content with audio-only speech. (Buffer)
7. Over 500 million people use Facebook Stories every day. Stories remain one of the platform's most consistent features, with the highest comment rate (0.06-0.10%) after live video. (DemandSage)

Facebook Marketplace Statistics

Facebook Marketplace has evolved from a simple peer-to-peer selling feature into a significant ecommerce platform for products of all types. For ecommerce brands, Marketplace represents both a competitor and a potential channel worth exploring.

1. Facebook Marketplace has over 1.1 billion monthly active users globally. This makes it one of the largest commerce platforms in the world by active user count. (Capital One Shopping)
2. Marketplace is accessible in 228 countries and territories worldwide. Traffic remains strongest in the United States, India, and Southeast Asia. (Capital One Shopping)
3. Facebook Marketplace holds 51.19% of the social commerce market share, ahead of Instagram (15.81%). For social selling, no platform comes close to Marketplace's dominance. (SQ Magazine)
4. 66.1% of social media consumers made their most recent purchase via Facebook. This positions Facebook as the primary social commerce platform globally. (SQ Magazine)
5. There are 250 million sellers operating on Facebook Marketplace globally. The age group with the highest Marketplace usage is 25-34, representing 34% of the total user base. (Capital One Shopping)
6. Facebook Marketplace generated an estimated $30 billion in annual revenue in 2024. Furniture, clothing and accessories, electronics, and events-related items remain the most popular categories. (SQ Magazine)

Facebook Groups and Community Statistics

Facebook Groups have become one of the platform's most valuable features for community building around shared interests. For brands, Groups offer higher engagement and stronger customer relationships than traditional Pages.

1. 1.8 billion people use Facebook Groups every month, with more than half being members of five or more active groups. Groups represent one of the stickiest features on the platform. (Buffer)
2. 72% of active Facebook users engage with Marketplace and interest-based Groups regularly. These community-driven surfaces have become central to the Facebook experience. (Buffer)
3. Users spend an average of 15 minutes daily engaging with Facebook Group content. This dedicated engagement time makes Groups a valuable channel for brands building communities. (Hootsuite)
4. Community-based Groups drive 50% more engagement than branded Pages on Facebook. For brands, a strong private Group often generates more loyalty and high-intent leads than a large, passive Page audience. (Hootsuite)
5. Facebook is the preferred platform for building online communities, with 74% of all online communities built using Facebook Groups. Meta's investment in Group features continues, with enhanced moderation tools and monetization options available in over 100 languages. (Hootsuite)

Key Takeaways

These statistics demonstrate that Facebook is far from declining. The platform continues to grow and dominate social media in several key areas, and the figures speak for themselves:

Scale and Revenue: With 3.07 billion monthly users and over $164 billion in annual revenue, Facebook's scale is unmatched. Meta's consistent double-digit revenue growth shows no signs of slowing.

Advertising Power: With 10 million active advertisers and 93% of marketers using the platform, Facebook remains the default choice for paid social. Nearly 70% of Meta's ad revenue comes from North America and Europe, with over 20% coming from Asia-Pacific. AI-driven optimization through Advantage+ is delivering measurably better results.

Video and Reels: The shift to short-form video is real. Reels generate 22% higher engagement than standard video and reach 320 million daily viewers. Brands not creating Reels content are missing the platform's fastest-growing format.

US Market Dominance: With 196.9 million users and 43.7% of Meta's advertising revenue coming from North America, the US remains Facebook's most commercially valuable market despite growth plateauing.

Commerce Opportunity: Marketplace's 1.1 billion monthly users and 51% social commerce market share make Facebook a significant ecommerce channel. Combined with Groups' community-building power, the platform offers multiple routes to customer acquisition.

Whether you're running Facebook ads, building a community, or evaluating social commerce opportunities, these statistics and links to sources provide the foundation for informed decisions about your social media strategy. If you'd like to learn more about ecommerce marketing strategy, our Shopify SEO guide covers integrated digital strategy. Need help optimizing your ecommerce performance? Get in touch with our team.