Top 31 Shopify statistics, facts & figures in 2024.

Last Updated: January 5, 2024

Shopify is one of the world's leading ecommerce platform providers that makes it easy for brands to sell online or in person. Shopify provides ecommerce tools for brands of all sizes, from start-ups to world-leading enterprise businesses. The platform also extends its offering to in-person sales with its point-of-sale app / pos system and hardware. Shopify powers some of the biggest brands in ecommerce including Gymshark, Pepsi, Redbull, Staples & Kylie Cosmetics. Shopify provides the hosting architecture, domains as well as an easy-to-use admin interface back-end to launch stores quickly on a budget. Many brands now even offer subscription solutions through the platform too to maximize MRR! Shopify also offers advanced development architecture and enterprise-level toolings such as Shopify Plus and Shopify Commerce Components. Where you are small brand or a large enterprise business, Shopify offers most merchant solutions. The stats and facts of Shopify don't lie, so we've collated the top Shopify facts, statistics & figures you need to know about so let's dive on in!

When choosing an ecommerce platform it's important to understand how it works, the features you'll get access to and also who else uses it. It can be a really challenging to find accurate and concise data amongst a sea of opinions about all of the different ecommerce platforms available. We've prepared our Top 31 statistics to help you have the Shopify facts and figures at your fingertips.

Since Shopify's launch in 2006, Shopify has gone from strength to strength initially launching for startups and small businesses to sell online quickly and simply with limited budget. The platform has since exploded globally and large businesses now rely on the platform to power their eceommerce strategies. Shopify is unique in the fact that it offers the technical architecture needed to launch and scale with ease including reliable hosting and maximum security - this allows brands to focus on the frontend and business process rather than worry about server management etc. Shopify has also become so successful due to it's uptake from partners around the world both developing amazing apps to extend the features of stores and also agency partners to support merchants to suceed on the platform.

This article includes our round of up of Shopify's statistics that we think you should know about, including facts and figures about Shopify's business growth, the experience and results brands see using the platform and also more about some of the features included within the platform.

Founded in Canada, Shopify revenue for the twelve months ending September 30, 2022 was $5.245B, a 24.59% increase year-over-year. Shopify annual revenue for 2021 was $4.612B, a 57.43% increase from 2020 which shows continued growth across the world-leading ecommerce platform. The platform has shown growing success since it's launch and continues to receive year-on-year revenue growth.
(Macrotrends)

In March 2020, Shopify sellers generated more than $319 billion in global economic impact. Together, Shopify merchants would make up the 7th largest company in the world in terms of revenue, above Apple, BP, and Volkswagen. Shopify has enabled brands to sell in ways that historically have not been as easily available which has allowed it's merchants to make a huge impact.
(Shopify)

In 2023, there are more than 13,000 live Shopify Plus stores that leverage the benefits that Shopify's enterprise level platform offers with almost 1,000 of those being based in the UK. Gross merchandize volume / gross profit grows higher typically with Plus brands including brands such as whole foods market. During the pandemic Shopify saw huge growth with shoppers spending more online and more brands required an enterprise solution with Shopify Plus. Shopify Plus is the ultimate enterprise solution for scaling brands - let us know if you are interested in upgrading.
(BuiltWith)

In 2023, there are more than 13,000 live Shopify Plus stores that leverage the benefits that Shopify's enterprise level platform offers with almost 1,000 of those being based in the UK. The use of desktops over mobiles is changing and buying habits are too, with the rise of social media networks fuelling traffic from mobile devices it's no wonder than more customers are buying from handheld devices.
(Shopify)

Most online shops created through the e-commerce platform Shopify sold clothing products. As of April 2021, almost 75.5 thousand Shopify stores operated in the clothing segment. Home and garden had the second largest offer, at 33.8 thousand shops. Only 6.2 thousand stores dropshipped car and truck parts via the Shopify package. We do however see changing trends over the top sold products on Shopify based on consumer habits at the time.
(Statista)

Although it does vary on a day by day basis there are on a daily basis? Shopify can expect around 2.1 million daily active users. This number can go up or down depending on the day. This is likely to continue to grow. Shopify's stable hosting architecture keeps it's platform accessible around the clock.
(Fundera)

It appears that most Shopify customers like nothing more than a good T-shirt or a top. Other popular best-selling goods on the shopping platform include vitamins, books, mobile phone cases, and shoes, according to Shopify product stats. Things you can sell on Shopify are limitless, if you can find sources of anything to sell you can likely sell it and make money.
(TrueList)

Total revenue in the first quarter grew 22% from January 2023 to $1.2 billion, which represents a two-year compound annual growth rate of 60%. The first quarter of 2021 marked the highest revenue growth in the company's history as a public company driven by stimulus and COVID-19 lockdowns. Shopify merchants are emerging from the last two years stronger and better prepared for commerce everywhere. Shopify announces quarters performance on it's news site.
(Shopify)

Shopify’s growth rate in 2018 was 59%, nearly three times the global ecommerce growth rate. This shows the power of the platform and how Shopify's technology is truly an industry leader.
(Fundera)

Amongst a large library of Shopify apps on the Shopify app store, merchants can easily extend the features of their store with ease. Shopify partners reports over 80% of merchants use an app within their Shopify storefront. The amount and variety of apps within Shopify growths every month. There is a large partner community of developers building amazing apps to allow anyone to improve and deliver the best shopping experience.
(Shopify Partners)

Nearly 649 million people made a purchase from a Shopify store in 2022 alone. It is predicted that Shopify merchants will have over 700 million customers in 2023 as more merchants grow within the platform and also as existing Shopify powered brands see record growth. The majority of online store shoppers are also becoming familiar with the experience of Shopify's recognisable checkout.
(Demand Sage)

Shopify Plus is the enterprise version by Shopify that offers extra features and support tailored for fast growing, high revenue brands. You can learn more about Shopify Plus on our dedicated "benefits of Shopify Plus" article. There is a higher fee but it does come jam packed with great features. Brands are using shopify as their central admin as it connects to other platforms such as ebay and youtube.
(Web Tribunal)

Littledata surveyed and asked questions to 3,223 Shopify stores in September 2022 and found the average conversion rate for Shopify was 1.4%. Bare in mind that conversion rates vary hugely between industries. You can use Shopify's conversion rate calculator to see more averages.
(LittleData)

BuilWith reports in 2023 that there are almost 4.5 million Shopify stores across 175 countries.
(BuiltWith)

Shopify store owners saw Black Friday and Cyber Monday (BFCM) ecommerce sales activity soar to 7.5 billion dollars, the highest on record. High street and in-person shopping grew 24 percent with POS sales made by Shopify UK merchants, but it was mobile shopping that saw 75 percent of transactions versus 25 percent on desktop. 10% of merchants leverage Shopify's POS features. Shopify generated more than $2.9 billion in sales on Black Friday and Cyber Monday in 2019.
(Fashion United)

Every year the total sales through a Shopify store typically grows and 2019 BFCM saw more than 25 and half million consumers buying from a Shopify powered ecommerce store.
(Fundera)

Some of the biggest Shopify stores report having annual revenue of anywhere between $1 million and $500 million. This goes for some of the more serious businesses that decided to invest an extra buck into Shopify Plus.
(Aquire Convert)

Shopify conversion rates are highest among email users (4.29%), with product search (3.04%) coming in second, followed by direct search (2.93%), then social media (1.81%). The leading providing of email marketing for Shopify is Klaviyo, vastly growing father than competitor Mailchimp.
(Market Splash)

An average Shopify store in the United States makes around $72 from one customer. We've seen merchants focusing on retention strategies to keep their customers coming back and spending again to minimize aqustition costs.
(Folio3)

Around about 2/3 of the online shops using Shopify have been created by merchants based in the USA. In fact, about two-thirds of Shopify stores are based there. In February 2023 the USA had almost 3 million stores. The UK follows with around 200 thousand Shopify stores and Australia in third place with 135 thousand stores.
(Folio3) (BuiltWith)

In the fourth quarter of 2021, the total Shopify Stores Increased by 55% Year-Over-Year and Shopify continues to grow taking more and more market share of ecommerce stores globally. Shopify continues to use everything it can and keep using resources to invest into the platform with new features and growth.
(Shopify)

Shopify Holds 20% of the Market Share in the UK With WooCommerce in the Lead with around 100K more ecommerce stores powered by Wordpress & Woocommerce than Shopify, however it has been argued Shopify is used by high revenue brands. Other platforms include Magento and Salesforce.
(PageFly)

As of September 2021, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly 29 percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of at least 11 percent.
(Statista)

According to technology tracking tool BuiltWith, in 2023 there were over 180 thousand ecommerce stores live in the United Kingdom that use Shopify to power their store this has been fast growing over recent years.
(BuiltWith)

57.6% of UK-based Shopify stores use Instagram ads, post content and more to grow their stores. Facebook comes second at 51.5% and Twitter ranks third at 22.3%.
(AppMySite)

Across the globe Shopify powers over 4.4 million ecommerce stores and growth continues year-on-year..
(BuiltWith)

According to Shopify, over 457 million people bougth from an ecommerce store powered by Shopify or Shopify Plus in the year of 2020.
(Shopify)

Businesses built on Shopify experienced a 50 percent increase in online sales in 2019, in comparison to the 21 percent increase experienced by the global e-commerce market. Shopify is a Canadian e-commerce company that offers e-commerce software platform to online stores. The platforms usage statistics is also easy for brands to keep their stores up to date.
(Statista)

More than 50% of Shopify stores and ecommerce companies see repeat business, with the average shopper buying 3.8 times from the same online shop. Stores using Shopify seemingly offer an excellent customer experience that sees shoppers and visitors returning for more products and services.
(Deko Pay)

While UK-based AOV numbers on Shopify are hard to come by, shopping in the US reveals some encouraging statistics about how much people are spending on average. According to a survey of more than 1,900 shoppers, the average spend for ecommerce orders is $81, around £60 in sterling. It's an impactful number higher than the industry benchmark, which is $78 (58).
(Deko Pay)

Shopify allows merchants to choose a frontend theme to control how the store looks, you can choose from 11 free themes or 107 paid themes depending on your creative requirements and personal tastes. Merchants can also source an agency like us to build an entirely custom Shopify theme.
(Shopify Theme Library)

Customers all over the world enjoy viewing content in their native country language. Considering region for customers can really help selling to them. Whether you are shopping from the UK, Europe, Germany, or China, Latin America, New Zealand Shopify stores can show the correct language. Translating stores content can lead to more sales because international customers can better understand marketing, product details, shipping, and return policies. Shopify supports 20 languages. The ecommerce market is one that requires stores to show a customized and personal online experience and language is a great way to do that.
(Shopify Support)

Shopify total number of employees in 2021 was 10,000, a 42.86% increase from 2020. Shopify staff work remotely all over the world.
(Macrotrends)

Shopify's incredible suite of tools, gives merchants everything that they need to launch an ecommerce store with ease. Features from a range of amazing visual themes, features from the very best apps and a back-end dashboard to allow you manage your business with ease builds the foundation of what Shopify has to offer. Shopify allows brands to scale affordable and easily with all of it's architecture coming out of the box and brands can focus on growing their business and leave the technical set up to Shopify. Brands of all sizes are choosing Shopify to power their businesses due to the relatively lower cost to market when compared to other enterprise level solutions within the growing ecommerce markets. In 2023, Shopify's strategic focus is on the enterprise market to double down on larger scale brands and dissociate it's link with only being good for start up or smaller businesses. Shopify's investment into it's developmental capabilities mean that the flexibility of the platform is continuing to expand and allow Shopify developers to deliver the most custom and tailored Shopify experiences for both brands and customers. Online traffic is likely to continue to grow and these Shopify statitics prove that companies from countries around the globe are likely to continue their investment activity into ecommerce sales in a bid to grow revenues. Whilst the COVID-19 pandemic is over and ecommerce growth is not as dramatic as anticipated, growth is still very much present and consumer behaviours are changing.

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So there you have our Top 31 hand-selected Shopify facts & figures we thought you should know about! It's incredible to see the amazing and fast growth of the platform and the remarkable results that brands see using Shopify as their ecommerce provider. In summary, the platform has seen incredible business growth and a remarkable success rate since it's launch, it's merchants see higher than average growth when compared to other ecommerce platforms and the community of providers for Shopify is huge giving merchants the ultimate set up for a success ecommerce future. Shopify has surpassed global growth trends amongst ecommerce and continue to grow ahead of it's competition. Shopify is recommended by many world leading advisors such as Deloitte, Forbes and motley fool. Shopify has made friends and partnerships with other leading platforms to create a network of integrations to make selling online easy. Shopify's features is rich with options and rarely is beaten by competitor e-commerce platforms. Shopify offers a number of different plans based on your business size and need. Shopify is great value for your hard earned cash and you can drip payments with monthly options. We feel others ability to compete is incredibly challenging with Shopify's vast success. Shopify comes equipped with tools for marketers and business owners too. We look forward to seeing Shopify's continued growth! Are you ready to take your business to a $5.1 billion dollar brand? Start Today!

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