1. How many users does TikTok have?
As of 2024, TikTok has over 1.582 billion monthly active users worldwide and the growth continues as you'll have read in this top TikTok statistics guide. The growth that TikTok has seen can argued due to its ability to engage its users and creators with continual new content, fun ways that viewers can communicate with creators and also the platform's continual innovation. Creators can make seamless short-form videos, using fun filters and reach more and more people. TikTok has become a global sensation with most people using and sharing it amongst friends. TikTok's success can be seen across all of the world.
2. What is the average age of TikTok users?
The average age of TikTok users is 24 however it's important to look at the percentage uses between different age demographics. TikTok's growth is continually changing and we are seeing changes in the users of the platform as different age groups start using it and popularity continues. TikTok attracts a diverse range of people in terms of age who consume content. As of April 2024, the age groups of TikTok users over 18 were: 18–24: 36.2% of users, 25–34: 33.9% of users, 35–44: 15.8% of users, 45–54: 7.9% of users, 55 and older: 6.2% of users. It is worth considering the growth rates between all of the brackets though as older people begin adopting the platform into their lives.
3. How much time do people spend on TikTok per day?
Recent studies conducted by leading social media companies have suggested that in 2024 the average user will spend just under an hour on the platform every day which is about 6% of the average person's waking hours (eek). However, the time spent on the platform does vary by age group and location around the world. The youngest users typically spend over an hour and it's been predicted for this to exceed 100 minutes a day in coming years.
4. What are the most popular types of content on TikTok?
TikTok is full of engaging and unique content and the algorithm learns about its users to decide what future videos to show them. In 2024, the most popular types of content on TikTok are dance videos, comedy videos, lip-syncing, fitness, beauty and pets. Some video styles can go viral too, and other creators will create their version of it. Educational videos have seen a surge in popularity as subject experts share their knowledge on different educational topics - such as cooking, DYI and medicine. TikTok is the home to short-form content captivating the engagement of millions of viewers.
5. How many videos are uploaded to TikTok daily?
Every single day, millions of videos are uploaded to the platform for its viewers to enjoy. In 2024, it's estimated that over 23.5 billion videos will be uploaded to the platform growing from 10 billion in 2023. TikTok has to continue to invest in its architecture to handle the sheer volume of content and data that it has to manage and the platform continues to grow. Over a year almost 10 billion videos will be uploaded to the platform as popularity amongst content creators continues. Approximately 716.67 million videos are uploaded per month, 23.56 million videos per day, 981,735 videos per hour, 16,363 videos per minute, and 273 videos per second.
6. What countries have the highest number of TikTok users?
From July 2024, Indonesia led the charge with the most number of people using the platform with almost 157.6 million users. The USA followed with 120.5 million TikTok users and finally, Brazil came in third, with almost 105.3 million users on TikTok. Some other interesting stats include that Saudi Arabia has a TikTok reach of over 120% of its adult population. Malaysia has a TikTok reach of 107.3% and Sweden has 3.57 million TikTok users.
7. How often is TikTok downloaded from app stores?
In Q1 2024, TikTok was downloaded 137 million times on iOS and Android combined. TikTok downloads reached 733 million across Apple's App Store and Google Play in 2023. TikTok, being one of the most popular social media platforms in the world, experiences a staggering number of downloads from app stores daily. According to statistics in 2023, TikTok is downloaded around 10 million times every single day around the world. This figure does consider both new users and existing users installing the app onto new devices or reinstalling it again after removing it. It's important to remember the fast growth rate TikTok has seen that has contributed to a very high download rate making it one of the most downloaded apps ever. As of August 2024, the TikTok app has been downloaded 4.92 billion times worldwide.
8. What is the average engagement rate for TikTok videos?
Most data states the average engagement rate for a TikTok video is around 2.6% of a creator's follower count - which is much higher than other social media accounts. This average considers likes, comments, shares and views. The algorithm of TikTok is continually evolving to show viewers content they are most likely to want to see. It is expected that engagement rates will increase as more people use it and algorithms get better. This can be different for different industries too some state engagements can be as high as 18%.
9. How many influencers are there on TikTok?
There are reportedly over 1 million creators on TikTok and it's estimated that more than 100,000 are influencers who use it as their primary job. Most influencers have less than 10,000 followers at 66.96%, followed by 23% having 10-50,000 followers, 9% have 50-500,000 followers and around 1% have 500,000 followers or more. The number of influencers on the platform is expected to continue to grow given the global reach and commercial opportunities that the platform brings. As TikTok continues to evolve and attract new users, we can expect this number to keep growing at a fast-moving rate.
10. What is the revenue generated by TikTok?
In 2024, it's estimated TikTok will generate $18.49 billion in revenue. AikTok's net advertising revenue has seen a fast increase in recent years, growing from $1.14 billion in 2020 to $18.49 billion in 2024. TikTok's fast growth in revenue can be attributed to the fact advertising has been growing, more brands are using the platform to invest their paid marketing budgets into strategic partnerships with brands and influencers. TikTok Shop, in-app purchases and sponsored content have all been a driving force to the business's commercial growth.
11. Who uses TikTok the most?
Young adults between the ages of 18 and 24 are the demographic that uses TikTok the most out of everyone globally. The age is the most active on the platform - besides it's a great way to see content from different walks of life from around the world. There are several reasons why this age group is so excited about using TikTok some ideas include that this age group are the most open to exploring new tech, the viral nature of the content and being at a phase of their life to share new things with others. The algorithm of TikTok is designed to change the content based on what you watch the most so it ensures its users are continually seeing new and engaging content.
12. Who has the most followers on TikTok?
As of September 2024, Khaby Lame is the person who has the most followers on the TikTok platform boasting 162.8 million followers. Khaby Lame is a social media star known for his life hacks, deadpan expressions and simple solutions. Other highly following TikTok creators include Charli Grace D'Amelio who is an American social media personality. However CHarli's career started as a dancer for over a decade before starting her social media career, Mr Beast who is best known for being the most subscribed YouTube social media personality & of course the actor Dwayne Johnson AKA "The Rock".
13. Who uploads the most videos on TikTok?
As of September 2024, the user who has uploaded the most videos is "Александр ALEXPND 13" with over 82,000 uploads. Followed by Anne McCabe with over 47,000 uploads, Puneet Kumar Bhrwani with 44,400 uploads and Tiktoker ✅ with over 42,000 uploads. The creator's commitment to staying within their top tiers is obvious, as some of these tiktokers are renowned for the amount of content they are sharing. However, it's a game and machine that never ends to keep in top spots for the most uploaded posts.
14. Who is the average TikTok user?
The average TikTok user is someone who understands how to use tech with ease, between the ages of 16 and 24 and loves creativity and seeing content. Average TikTokers love social media and may use other platforms such as Instagram and Snapchat too - they also love to delve deep into trends and what's viral too. This particular demographic is well known for their ability to react to new trends and love sharing content with their friends. Interests though are extremely diverse as TikTok has content for all interests and connects individuals through video.
15. Who has the highest engagement rate on TikTok?
The engagement of TikTok does depend on the type of influencer or creator that they are in terms of how many followers they have, how often they post and also the topics/industry they post about. For example, Nano-influencers, those with 1-10,000 followers, typically have an engagement rate of around 12%. Micro-influencers, those with 10-50,000 followers have an engagement of around 10%. Those with more than 50,000 have an engagement rate of around 9%. As the follower count gets bigger then those engaged may be lower. Different industry and account types also affect the rate of engagement.
16. Who is the oldest user on TikTok?
Whilst it's difficult to know for sure, the oldest TikTok user is believe to be a centenarian called Margaret Thompson who was born in 1910. Magaret shares videos from the modest age of 110 on TikTOk. Margaret is very high energy and positive about life - she became influential for people of all ages. Margaret shares lively and fun content including her amazing dance routines, hilarious lip-syncing videos and her zest for positivity and youth. Margaret has become loved on the platform and is showing the world you truly are as old as you feel!
17. Who is the youngest user on TikTok?
On the other end of the age spectrum to Margaret, is the youngest TikTok user, a 3-year-old child called Emma Johnson. Emma's parent closely monitor and post her content given her age but there are videos of her very cute dance videos. Emma's videos are only shared with age-appropriate content types. Emma has paved the way for other youngster to share some fun and engaging content amongst other parents too.
18. How popular is TikTok?
TikTok is a highly popular social media platform with over a billion users who use the platform every single month! TikTok is the 5th most popular social media platform in the world. TikTok is growing very fast with more users sharing and enjoying short-form content but it's not the world's fastest-growing platform just yet. However, TikTok does have the highest engagement rate compared with other social media platforms.
19. How many users are there on TikTok per country?
TikTok is used globally by many countries. The users on TikTok per country are as follows as of July 2024:
Indonesia: 157.6 million
USA: 120.5 million
Brazil: 105.2 million
Mexico: 77.52 million
Vietnam: 65.64 million
Pakistan: 62.05 million
Phillipines: 56.14 million
Russia: 56.01 million
These are the top 8 countries that use TikTok but over 1 billions exist worldwide.
20. How old is TikTok and when was it founded?
TikTok was founded and created in September 2016 by the Chinese technology company ByteDance of whom changed their name to TikTok. TikTok is the second version of the app, which was originally called Musical.ly. ByteDance acquired Musical.ly in late 2017 and rebranded it as TikTok. TikTok is available in over 150 countries around the world and has been downloaded over 3 billion times. TikTok was then released in the UK in 2018 as a way for the platform to have more reach around the globe.
21. When was TikTok made?
TikTok was founded and created in September 2016 by the Chinese technology company ByteDance of whom changed their name to TikTok. TikTok is the second version of the app, which was originally called Musical.ly. ByteDance acquired Musical.ly in late 2017 and rebranded it as TikTok. TikTok is available in over 150 countries around the world and has been downloaded over 3 billion times. TikTok was then released in the UK in 2018 as a way for the platform to have more reach around the globe.
22. When did TikTok become popular?
TikTok was founded and created in September 2016 by the Chinese technology company ByteDance and the platform grew in huge popularity during the following two years after launch. In 2018 it was the most downloaded app in the US. The growth and popularity of the platform has continued ever since.
Nic Dunn |
CEO - Charle Agency
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