YouTube is the leading video-sharing platform in the world and the rate of its growth is unprecedented. We've gone ahead and prepared our top YouTube statistics across key areas including usage statistics, growth, demographic, audience, creators and the platform itself. Throughout this article we'll be diving into the statistic of the following key areas:
YouTube Audience & Demographics Statistics
YouTube Marketing & Advertising Ad Revenue Statistics
YouTube Platform Statistics: Analyzing User Engagement and Activity
YouTube Creator I Influencer Statistics
Marketing on YouTube is more than just continually delivering videos and hoping for views, likes and engagement. You need to have a solid understanding of the platform and who uses it, so you know what to create. The latest YouTube stats can give you the insights and understanding you need to successfully market on the platform.
Live streaming has become a popular way to engage content. The platform allows creators to not only upload pre-recorded videos but also to broadcast live in the moment. Users can tune in and feel connected with the creator in real-time. The platform includes features that are great for streaming live events, gaming, twitch reviews, Q&A sessions and educational webinars and tips. A real surge towards live content exists as it creates a sense of authenticity and real experiences.
The users age on YouTube span wide across various age groups. 15.7% of users are aged between 18-24, 21.5% are aged between 25-34, 17.9% are aged between 35-44, 12.9% of users are aged between 45-54, 9.4% of users are aged between 55-64, 9.5% of users are aged 65+. YouTube proves a powerful platform for advertisers to reach users of all ages and demonstrates the diversity of content tailored to different age groups.
Oberlo - YouTube Ages
17. 54.4% of YouTube’s total users are male, while 45.6% are female.
YouTube boasts a relatively equal gender distribution across users who use the platform. Statista state that just over half of users on the platform are male and just under half are female. This can be seen across different age groups except for those who are over the age of 65 whereby women surpass the percentage compared to those who are male. YouTube's appeal is universal across all genders with a wider variety of topics, content and audience targets.
Omnicore - YouTube Gender Stats
YouTube Marketing & Advertising Statistics
Now if you are thinking of advertising on the platform, then it's important to understand some key stats about advertisers, how much revenue YouTube makes, the potential reach that your ads might get and how much of the planet YouTube has the power to reach too! We'll also explore how YouTube can influence buying behaviour which can be a great opportunity for your business.
18. Over 40% of retail shoppers have bought products they watched on YouTube.
YouTube's influence on its users extends far beyond just providing entertainment and education to its watchers but also purchasing habits. According to Google, over 40% of shoppers stated that they go on to buy products that they have seen on YouTube. Not only is YouTube a great platform that allows users to discover new products it can also play a crucial role in helping customers decide whether to buy. YouTube is home to a huge number of real-life customer reviews, unboxings and demonstrations to help customers get a feel for the product before their purchase.
Here Now Films - Youtube Purchasing
19. YouTube generated 8.1 billion U.S. dollars in the first quarter of 2024.
YouTube, owned by Google, makes a large contribution to the overall advertising revenue received by Google. In 2023 alone, YouTube generated over 31 billion US dollars alone. Advertising can now use the Google Ads or Adwords platform to publish and promote content across the network targetting key potential customers. YouTube is a highly powerful channel for advertisers to use to gain exposure, influence purchase decisions and retain more customers online.
Statista - YouTube Ad Revenue
20. YouTube ads have the potential to reach 1 in 3 humans on Earth.
YouTube has a higher advertising reach than all cable TV networks combined for adults aged 18-49 which is pretty attractive when you are looking for a platform to target your customers. YouTube is a highly powerful advertising platform, In some countries you reach nearly the entire population for example in South Korea the YouTube ad reach rate in the Asia-Pacific region, with close to 90 percent of the population aged 18 years and over reached.
Data Reportal
21. There has been 50000+ years of product review YouTube videos watched on mobile in the past two years.
YouTube is a huge influencer in helping consumers make decisions when buying. Millions of users turn to YouTube to help them watch demonstrations, unboxing videos or reviews of products before they decide to purchase. Specific creators typically specialise in key products they review such as technology or beauty products. YouTube is a great place to hear demos and reviews of a product before you take the plunge and purchase! Users simple search the mobile app on IOS or android and find exactly what they are looking for.
Think with Google
22. Over 90% of people say they discover new brands or products on YouTube.
YouTube is a place where users find new brands or products, which makes it a brilliant place for brands to advertise! Almost everyone said in a survey to Google that they have discovered new brands on YouTube before! Businesses can therefore use YouTube as a powerful channel to help find new customers, maximise brand visibility and connect with audiences they otherwise would not be able to. The platform has a combination of huge reach, engaging content and sharability making it a great tool for marketers to build new relationships with customers.
Think with Google
YouTube Platform Statistics
Now it's time to understand the platform in a little more detail to help you understand if YouTube is the place to invest your time and money. We'll be exploring the total value of the platform, its environmental strategy and the dominance it has on the web things like internet traffic and search dominance.
23. The brand value of YouTube in 2024 stood at 31.7 billion U.S. dollars.
YouTube is amongst the largest media companies in the world with huge numbers of users, advertising and creators. The brand value was over 30 billion dollars in 2024 and sees revenue of over 30 billion per trading quarter. YouTube creates jobs amongst the creator community but also more professional roles such as advertising, content production and presenting. YouTube is a global powerhouse with a large amount of influence.
Statista
24. YouTube automatic captions typically provide about 60-70% accuracy.
Accessibility is a key pillar of YouTube's focus with features such as automatic captions on videos however studies have found that 1 in 3 of the words might be wrong with only 60-70% accuracy. It's advised to ensure the audio is as clear as possible to minimise errors and maximise how accurate the auto-captioning is. You can also edit the captions too, to ensure everyone can read the correct captions on your YouTube video.
University of Minnesota
25. YouTube aims to be carbon neutral by 2030.
YouTube is working to achieve carbon-free energy by 2023 to reduce its environmental impact on the world. It aims to achieve this by promoting energy-efficient tech in its data centres and creating a sustainable approach to the way it scales, manages and delivers its content. Techniques to achieve this include carbon-free-energy, carbon-offsetting and making it's building more sustainable too.
YouTube
26. Youtube is the world's second-largest search engine.
YouTube follows Google as the world's largest search engine. The number of searches through its platform exceeds other well-known search engines such as Bing, Yahoo, Ask and AOL. Users go to YouTube to engage in content, learn and find out about new areas of interest. YouTube also appears directly in Google, the world's largest search engine, directly more directly through the platform.
Search Engine Journal
27. YouTube accounts for 37% of the world's mobile internet traffic.
YouTube is not only a place where billions of users go to engage in content, but it takes up almost forty per cent of the world's mobile traffic from mobile devices. Not far off half of mobile traffic goes to YouTube, this shows how powerful the platform is, the dominance it has amongst humans and is a key player in how people use the internet and receive information.
Statista
YouTube Creator Statistics
Lastly, let's explore some statistics about the creators on the platform. Creators are the lifeblood of YouTube, without creators there's no content. Some of the most successful creators have risen to fame and fortune with brand deals and shared advertising revenue for their content.
28. YouTube has over 63 million creators on its platform.
As of June 2024, there are around 63.8 million creators who produce content for users to enjoy. YouTube has a dedicated creator program called the "Partner Program" which allows creators to earn revenue through ads and other monetisation features. There are specific criteria such as the number of subscribers you have that enable creators to join the program, however, some creators have become incredibly weather through creating content and growing audiences. The powerful thing about YouTube is a huge number of categories and types of content type to tailor to everyone amongst all YouTube Channels. No matter the country, whether you are in the United Kingdom, Canada, Australia, Brazil, Germany, you'll find tailored and localised content. The platform also provides analytics called YouTube Studio dashboard to it's creators to understand how videos are performing - many creators will use social media platforms to maximise engagement. The Channel Overview Report will provide you with a graph measuring how your views, watch time and subscriber count are trending over time. On social media, consistency is key. If you’re updating your channel at a regular cadence, you should see gains in channel growth over time.
Exploding Topics
29. Mr Beast is the most subscribed YouTube channel.
Across nearly 800 videos MrBeast has made a name for himself with massive stunts - including giving away private islands, being buried alive, and staging a real-life version of the Netflix hit Squid Game. Mr Beast has over 300 million subscribers to his channel which continues to grow very fast. Mr Beast also has a number of other channels and has shared how he grew the YouTube channel too. Mr Beast over took T-series with his fast growth.
Social Blade
30. Mr Beast is YouTube's top earner making around $82 million in the last year.
Given that Mr Beast is YouTube's most subscribed channel, it's no surprise that he is also YouTube's top earner making around $82 million in the last year. The majority of the revenue will come from ad share revenue, however, Mr Beast has also launched brands to diversify his revenue streams.
Variety
31. The American creators earns the most revenue from YouTube.
YouTube uses a concept called Revenue Per Mile (RPM) to measure the amount of money earned per 1000 views. Content creators make the most money from the United States, with $11.97 RPM.
Exploding Topics
32. Babyshark is the most-viewed video on YouTube with over 15 billion views.
Baby Shark Dance by Cocomelon is by far the most-viewed video on YouTube with an incredible 15.1 billion views. This dance is for children and is based on common words they'll learn at a young age and has become a global worldwide hit!
Exploding Topics
Conclusion: Top 32 YouTube Stats you should know
So that's a wrap, we've dived into a wide range of the company of YouTube statistics, pages and charts covering their internet users, demographics, marketing platform and the platform's growth too. The video-sharing site is fast changing and hugely influential all over the world. Without over 2 billion monthly users, YouTube is a global media leader helping users to find content, share knowledge and exchange cultural norms on a global level. The content ranges from long videos to YouTube shorts. YouTube has become an opportunnity for creators but also marketing services for brands too.
YouTube has worked hard to ensure the experience of the platform is not only tailored to the location you are in but also based on personal preference with its recommendation algorithm. YouTube has become part of its users' day-to-day lives and the go-to platform for most looking for video content. YouTube influencers buying habits, conversions, and cultural trends and is a huge part of the world's internet traffic.
YouTube is completely committed to creating a diverse and inclusive online community which can be seen in its age and gender distribution statistics. YouTube's ability to see no boundaries in terms of language, location, communities and culture has allowed the platform to grow fast and engage billions. The platform has also connected people all around the world. YouTube has videos for everyone from health, pets, kids diana show, sales, competitors, video ads and more. YouTube comes equipped with marketing tools for brands, to maximise performance of ads.
Throughout this guide, we've explored the different topics that YouTube delivers, including its influence on the economy, and politics and it's role in helping brands be seen online and influence buying habits. The platform is also the go-to place for health advice or learning about key educational topics. There are ways for everyone to use YouTube.
It is important to note that whilst we did our best to ensure our statistics were up to date and accurate at the time of writing this article, be always sure to check the source and dates associated with each of the statistics. YouTube and the digital landscape move very fast, so always understand where how the statistic was achieved.
In conclusion, we've shared our top 32 YouTube statistics that demonstrate the power that the platform brings to the world and its users. YouTube is a powerhouse for marketing, a place that engages billions of minds and expands how we see the world. The platform connects shares knowledge and will continue to involve with the digital landscape of generations to come. Note that YouTube has been rivalled against other platforms such as TikTok however continues to cominate long form content. Do checkout more of our articles.
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Nic Dunn |
CEO - Charle Agency
Bespoke Shopify Plus Websites