Shopify Store Audits

Charle is a trusted and experienced Shopify audits agency. We support our merchants to audit, identify opportunities and execute improvements for growth on Shopify & Shopify Plus.

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We offer a breadth of auditing services for Shopify & Shopify Plus brands including UI UX, performance, speed, technical and SEO audits.

Our audits leverage the decades of experience that our team collectively has to offer, to help brands identify opportunities for growth, challenges and plans for execution. Our audits are thorough, and commercially focussed and combine our wealth of Shopify experience with our focus on growth.

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Billionaire Boys Club CRO Strategy
Vollebak Site Audit, SPeed Review & Strategy

Our Shopify auditing expertise

As an experienced UK Shopify agency, we are experts in delivering thorough, detailed and growth-focussed audits to support the growth of your ecommerce business. We offer a wide range of store audits based on your specific requirements. Our design and UI UX audits, explore the visual and behavioural experience delivered to your customers and identify areas of friction in the buying journey.

Our technical and site speed audits explore the build quality and load times of your store, identifying opportunities to leverage a faster and best-in-class experience. Our SEO audits explore the organic search performance of your store including onsite, domain authority and keyword research.

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Cambridge Growth Audit
Cambridge SEO Audit & Strategy Review

Cambridge Satchel

Shopify CRO Audit & Growth Roadmap

Shopify CRO Audits

Conversion Rate Optimisation Audits

Our CRO audits explore the customer buying journey and aim to maximise the rate at which customers convert. Our team will audit & research a thorough and data-led CRO audit to help your brand grow and hit KPI targets and metrics including conversion rate, average order value and lifetime value. We also review the traffic behaviour and source. We often will work alongside supporting agencies for specific channels such as social and PPC to ensure our updates and improvements complement your wider business strategy and give visitors the very best on-site experience. We'll identify areas of the customer journey that are causing customers to drop out using analytics data, heat mapping and customer feedback to curate a roadmap of improvement including growth opportunities. Merchants often leverage their membership for ongoing CRO and specific projects too. We help you deliver the best experience to your customers that influences buying behaviour and maximises sales.

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Shopify Migration for Joel & Son - Enhancing Growth and Conversions
Ecommerce Migration Magento to Shopify Plus

Joel & Son

Site Speed & Growth Audit

Shopify Technical Audits

Development & Technical Shopify Audits

Our technical development audits assess the build and code quality of your store, from bespoke functionality, custom development, custom apps, checkout customisations, speed, and theme architecture. We typically tailor our development audits to the unique challenges or nuances that a brand might be facing alongside broader assessments too. For example, content manage assessments with online store 2.0, deployment practices and theme quality. We also leverage this opportunity to advise, consult and scope potential future projects or integrations to prepare your store for future success and scale.

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Charle Shopify migration from Craft CMS
Shopify Migration for Bart Ingredients - Strategy for Ecommerce Brands

Bart Ingredients

Shopify Store Health Review

Shopify Design Audits

UI UX Shopify Audits

Our creative UI UX audits aim to establish a thorough and objective review of the customer experience to define opportunities and goals for growth. Our specialist Shopify web design team conducts a detailed analysis of your brand identity, each page of the store and user journey mapping to gain a thorough understanding and foundation. We conduct vigorous UX design research and competitor analysis to move forward into design with a breadth of industry understanding. Understanding competition and conducting gap analysis amongst competitors can provide your new store with a competitive edge amongst similar businesses. In addition, we conduct behavioural analysis for unique customer personas leveraging previous analytics, heatmaps and customer feedback reports to share a thorough and detailed audit.

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Shopify Audit Services for Growth with Automation - RNLI
Case Study Shopify CMS Audit for Ecommerce Site

RNLI Lifeboats

Shopify Development & CMS Review

Shopify SEO Audits

SEO & Ecommerce Organic Search Audits

Our SEO Shopify audits, explore the performance of organic search as a sales channel for your business. Our holistic approach explores on-site experience, page layouts, internal linking and content clusters, alongside off-page analysis with domain authority and backlinks. Our SEO audits, also review current ranking keywords, opportunity keywords and gap analysis from competition. The goal of our SEO audits is to deliver a thorough analysis of the current performance alongside a longer-term strategy for SEO growth and improvement.

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Cooks and Co Lifestyle Case Study for Ecommerce Brands Growth
Harbour Lifestyle Ecommerce Migrations for Growth with Automation

Habour Lifestyle

Shopify Customer Behavioural Review

Shopify Internationalisation Audits

Global Expansion Audits

Our specialist ecommerce team has a wealth of experience in helping brands to plan to deliver international strategies online. Our internationalisation audits can review your existing architecture and approach to global strategy or support you to plan for future expansion. We can support your brand to launch an international ecommerce strategy. Our experience expands key areas of challenge that brands face including international pricing, currency, multi-store or single-store architecture, geolocation and unique rules to control each territory or region. We are also partnered with several internationalisation experts to address key challenges scaling Shopify brands face.

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Case Study: Shopify CRO Audit for Ecommerce Site with Enhanced ROI
Ecommerce CRO Audit for Growth with Automation - Candy Kittens

Candy Kittens

Shopify CRO Audit

Shopify Site Speed Audits

Speed & Performance Audits

Site speed can have a significant impact on conversion rates, customer experience and store trust. 21% of desktop users will leave a website if there is a three-second delay in loading time. Our site speed audits review your store, to review loading time and assess best practices for loading media such as images and videos. Our development team also review the theme architecture to assess the code for performance. Recommendations may include optimisation of assets, changes in code libraries and implementation of lazy loading. Our audits are thorough and leverage our specialised expertise in delivering fast and performant Shopify and Shopify Plus stores.

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Charle Memberships

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

Cambridge Satchel Image
Muc-Off Bike Image
111Skin Product Image
Clean Co Lifestyle Image

Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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Get in touch