Another Space is a family of two leading boutique fitness studios in central London offering modern and high energy classes with no memberships or joining fees. With an already well-developed brand identity, Another Space showcase clean & minimalist design; both online & offline. Our role was to consult, design & execute the brand to the next level.
The boutique gym offer a multitude of promotions & events however have found it challenging to market them all independently whilst maintaining brand continuity. Strong logos, awesome photography & consistent branding was already in place. Our role was to find a way to promote additional events in a strong & recognisable way.
We developed a series of consistent brand assets to be used on social media that are versatile for multiple promotions, easily recognisable & consistent to the current brand guidelines. Adaptable with colour & content, the new assets form the foundations of a consistent event promotion strategy.
The animated border for Instagram stories is unique from competition and offers a platform to allow followers to easily receive key promotional information. Our main goal was to allow social followers to acknowledge information about classes and events through the design of the media itself - differentiating the posts from other promotions.
Since the introduction of clean, animated & brand-consistent social assets, Another Space have already seen an increase in social engagement and more importantly an increase in class bookings. We are piloting various asset styles to optimise their conversions. We will also transform the new sub-identities to other media channels such as offline & their website. We so proud to be part of Another Space's brand development journey and are so excited to see what the future holds.
