Vytronix is a household appliances brand that focuses on no-frills or gimmicks, just simple quality products. We partnered with Vytronix to support their migration from Magento to Shopify whilst using the migration as an opportunity to enhance the customer experience with an entirely bespoke design and developed Shopify theme. We also partnered with Vytronix to build a custom Shopify app to allow customers to register their Vytronix device and store relevant data under the customer's Shopify profile for easy data retrieval. We worked with Vytronix to design a store that breathes its brand identity, engages customers and is built with best-in-class Shopify technology.
Industry Technology & Home Appliances
Project Shopify Design & Development Shopify App Development
Following detailed brand discovery, we prepared wireframes for each page of the store to plan customers journeys and page content. We then applied unique and brand-consistent creativity to the wireframes to craft a store that allows customers to explore the Vytronix range whilst immersing them in their brand identity to improve memorability. From the color palette to the look and feel of the UI, the customer always receives a consistent and professional experience. Features on-site included a custom integration with Trustpilot, advanced product filtering, and a fully custom my account portal.
Following the design phase completion for Vytronix, our Shopify development team built an entirely bespoke Shopify theme from the ground up to mirror the designs pixel perfect. We built to the store to leverage everything that Shopify has to offer including native SEO, Shopify's built-in content management theme editor with online store 2.0what , blogging and more. Following the Shopify development completion, we optimized the store for performance and provided a complete launch strategy. We also built an entirely bespoke Shopify App which can read more about later in this case study.
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Bespoke Shopify App
Although Shopify offers a feature reach and easy-to-use back-end system, occasionally additional features are required. Vytronix needed a product registration system that would allow customers to register their products whilst allowing Vytronix' customer service team to easily retrieve this data. We designed and developed an entire bespoke private Shopify app that allows customers to register their products. Once a product is registered the app finds the customer's account and stores the data directly within the back-end customer profile meaning the customer services team can see all the information about customers orders, details and product registration in one single place. We leverage Shopify's storefront API and a private app hosted with Heroku.
Migration from Magento to Shopify
Vytronix wanted to migrate to the Shopify platform to unlock the full potential of their ecommerce offering. Migrating from Magento to Shopify can often require expert skills to ensure a smooth and efficient data extraction prior to importing into Shopify. Data migration included customers, orders and a large range of blog content to minimize SEO impact. We also conducted a full site crawl and redirection services to ensure a seamless migration between platforms.
"Working with Charle was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish. We feel our investment was well spent as we have an exciting website that delivers our brand and we can update it with ease. I would definitely recommend Charle”
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
